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Dr. Martens are Better Worn

You only get better with time, and so do your Docs.

This is a project from my senior year at CU Boulder. I began with writing the brand manifesto, and then felt the need to bring my words to life through video. I ended creating an entire campaign featuring out of home work, curated Spotify playlists, the concept of a Doc Martens sponsored Music Festival and an entire website rebuild. 

Mock Radio
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