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Allison MacIntosh
copywriter
Dr. Martens are Better Worn
You only get better with time, and so do your Docs.
This is a project from my senior year at CU Boulder. I began with writing the brand manifesto, and then felt the need to bring my words to life through video. I ended creating an entire campaign featuring out of home work, curated Spotify playlists, the concept of a Doc Martens sponsored Music Festival and an entire website rebuild.
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