Every week, another alcohol brand jumps into the NA game. Seriously—every. single. one. They’ve invaded our safe soda space. They're coming for our bag, and we're done playing nice. 

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We struck back when it would hurt the most: Dry January.
If alcoholic drinks can look like soda, then soda can look like alcoholic drinks.

Enter Fanta 0%.

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Launched on January 2nd with a (b)old, new look, ready for the attack on the NA beverage category. It wasn’t just a drink; it was a statement that soda can rewrite the rules.

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And we left the internet questioning, wait was Fanta ever boozy? 

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Fanta Zero Alcohol—non-alcoholic since forever. 

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I ❤️ to gaslight the internet.​

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