In the wake of COVID-19, Merck needed to reignite a sense of hope and reaffirm its commitment to innovation and resilience. I was asked to create a spot to reflect that mission—spotlighting the brand’s unwavering dedication to progress and purpose in a rapidly changing world.

I led the creative direction from concept to completion, including writing, storyboarding, casting, and directing the piece. Challenge Accepted is the story of rising to the moment, inspiring future innovation, and never giving up.