Michael CeraVe

Michael Cera is the creator of CeraVe. Or is he...??? Through a strategic mix of social media, PR, and influencer partnerships, our team had the entire internet questioning Cera’s involvement with CeraVe.

We sustained the mystery on social for four weeks, building anticipation for the grand reveal on Super Bowl Sunday.

Awards:

Emmy Nominated

Cannes Grand Prix

3 Gold Cannes Lions

2 Silver Cannes Lions

3 Bronze Cannes Lions

5 Cannes Lions Shortlist Mentions

D&AD

Award: Yellow Pencil

Yellow Pencil / Media / Social / 2024

Award: Yellow Pencil

Yellow Pencil / PR / Integrated

Award: Yellow Pencil

Yellow Pencil / PR / Use of Talent & Influencers

Award: Graphite Pencil

Graphite Pencil / Media / Integrated

Award: Graphite Pencil

Graphite Pencil / Digital & Social / Use of Talent & Influencers

Award: Wood Pencil

Wood Pencil / PR / Digital & Social

Award: Shortlist

Shortlist / Film / TV/VOD Commercials 31 - 120 Seconds

Award: Shortlist

Shortlist / Health & Wellbeing / Integrated

Award: Shortlist

Shortlist / Digital & Social / Integrated

Award: Shortlist

Shortlist / Integrated / Large Enterprise

Award: Shortlist

Shortlist / Health & Wellbeing / Film